Privacy Policy
Last Updated: January 2026
Grounds Up Products ("we," "us," "our," or "Company") operates the groundsupproducts.com website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site dedicated to providing information about betting sites in Canada.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using groundsupproducts.com, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and any other information you voluntarily provide through contact forms or newsletter subscriptions.
- Technical Information: IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies and Similar Technologies: Cookies, web beacons, pixels, and similar tracking technologies that identify your device and browsing behavior.
- Usage Data: Information about how you interact with the Site, including time spent on pages, clicks, and navigation patterns.
- Location Data: General location information derived from IP address (province/territory level for Canadian users).
How We Use Information
We use the collected information for the following purposes:
- Conducting analytics to understand Site traffic and user behavior.
- Tracking affiliate referrals to gaming and betting sites for commission purposes.
- Improving Site functionality, content, and user experience.
- Sending promotional emails and newsletters (with your consent).
- Detecting and preventing fraudulent activity.
- Complying with legal obligations and enforcing our Terms of Service.
- Customizing content and recommendations based on your interests.
Cookie Policy
Our Site uses cookies and similar tracking technologies. Here's what you should know:
- Essential Cookies: Required for Site functionality (login sessions, security).
- Analytics Cookies: Track user behavior to improve our Site (Google Analytics, similar services).
- Affiliate Tracking Cookies: Monitor clicks and referrals to partner casino and betting sites to calculate commissions.
- Marketing Cookies: Enable retargeting and personalized advertising across the web.
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Site functionality. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Third-Party Links
Our Site contains links to third-party casino, sportsbook, and betting affiliate websites. We are not responsible for the privacy practices, content, or security of these external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging in gambling activities.
Third-party operators may collect additional information about you independent of our Site. We have no control over their data practices, and this Privacy Policy does not apply to their operations.
Your Rights
As a Canadian user, you have the following rights regarding your personal information:
- Right to Access: You may request a copy of the personal information we hold about you.
- Right to Correction: You may request corrections to inaccurate or incomplete information.
- Right to Deletion: You may request deletion of your personal information, subject to legal and contractual obligations.
- Right to Opt-Out: You may opt out of promotional communications at any time by clicking "unsubscribe" in our emails or contacting us directly.
- Right to Data Portability: You may request your information in a portable format.
If you are an EU or UK resident, additional rights under GDPR/UK GDPR apply. If you are a US resident, CCPA rights may apply. Please contact us to exercise these rights.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:
- Account information and contact details are retained for as long as you maintain an account or relationship with us.
- Cookies are retained according to their specific expiration dates (typically 6 months to 2 years).
- Analytics data is aggregated and anonymized after 26 months.
- Affiliate tracking data is retained for 13 months for commission calculation purposes.
- Legal and compliance records may be retained longer as required by law.
You may request deletion of your data at any time, subject to legal requirements.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Website: groundsupproducts.com
Jurisdiction: Canada
We will respond to all privacy requests within 30 days of receipt. If you believe we have not adequately addressed your concerns, you may lodge a complaint with the appropriate Canadian privacy authority in your province.
This Privacy Policy may be updated from time to time. We will notify you of significant changes by posting the updated policy on this page and updating the "Last Updated" date above. Your continued use of the Site constitutes acceptance of the revised Privacy Policy.